January 2010

Nationwide in-store presence

National magazine
advertising exposure

An established brand
in just 2 months

Success in a nutshell!

The Gourmet Nut Company saw an opportunity to ‘value add’ to their range of coated nuts by introducing a new line of exotic flavours.

From the outset this line would not be your ‘typical plain salted nuts’. It was the international source of these exotic flavours that gave rise to the idea of experiencing and savouring a “world of flavours”, of travel, of new taste sensations from around the globe, all without leaving home.

CPDC developed the initial idea into a fully realised concept that:

Firstly - clearly differentiated this unique position against the competition

Secondly – created a brand name that further crystallised the offering, and

Thirdly – designed packaging that visually communicated the concept in a compelling manner to the consumer.

Finally to complete the ‘package’, a national magazine advertising campaign was created that verbally and visually reinforced the message with the target audience; readers of Delicious, Donna Hay, Good Taste and Family Circle.

Gourmet Nut Co packaging

magazine ad

From every aspect this was a successful program, utilising all of CPDC’s creative experience and through a close working relationship with the client, extraordinary results were achieved.

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